Today’s post is about SEO. If you are a beginner, this may not be the best place for you to jump in, but you should still read through and take notes. If you have any questions, please feel free to leave them behind in the comments section and I will answer them as I get to them.
What is SEO and Why Should I Care
Search engine optimization, or SEO, is getting your website or blog to rank organically in search engines. It is important because search engines are the number one referral of traffic on the web (and growing rapidly).
Ten years ago, people would type searches in the their browser bar and hope to land on what they were looking for based on the exact match domain (EMD). This process has been usurped by search engines and they are getting smarter by the minute.
Google refers over 6,000,000 searches each day and this number is quickly on the rise. People use search engines to find exactly what they are looking for at that given moment and these searches are often based around purchasing or lead generation (i.e. buy shoes now, lawyers in Miami, Miami SEO, SEO Miami, Miami seo company, etc).
How Can You Use SEO For Your Business
SEO is a continuously evolving practice and changes by the day. While Google offers some advice (hardly) on how to work with their algorithm, their ultimate goal is to drive you to use their advertising platform (AdSense).
While this works for some, these ads are expensive and do not draw nearly as many clicks as organic results. If your business can rank in Google Maps for targeted keywords, than you can increase your clients upwards of 80% monthly.
For example, let’s look at how a Miami SEO company ranks in maps. If you go to Google and type in the searches:
You will see how websites can rank in two ways:
- Organic listings
- Google maps
In all honesty, I could write a long and exhaustive article about how your business can implement a search marketing program, but the best way to do it is to go out and hire a local SEO company.
How to Hire a Local SEO Company
SEO is a continuously evolving practice and it is best left to the professionals. You can hire your own SEO in house, but this will cost at least $100,000 a year to get one who can handle your entire end to end process.
For that reason, it’s best to hire a company that can do this for a fraction of the price. Here are the things your business needs to ask for when evaluating potential companies:
- Past performance – how many companies has this agency worked with? Do they have references? Do they have case studies? Do they have testimonials? Do they have a good track record? Can they provide proof of their results?
- Tracking – How does this agency plan to track your campaign? Do they have the proper certifications needed to plan, create and manage your campaign? Have they worked with Google Analytics, Adobe Analytics and other tracking platforms?
- Campaign – How do they plan their campaigns? Will they give you weekly updates? Monthly? How do they do their reporting? Will you have a full time account manager? Will you have access to their project management software? Do they build links? Where do they get their links from?
Some of these questions may seem a little bit technical, but it is very important that you ask them. Some SEO companies are merely a sales person here in Miami and then a back office in India. Sometimes these companies are just flat out good salesmen and mediocre SEO practitioners.
It is very important that you properly vet your potential agency because they will most likely lock you into a long term contract with them. SEO takes patience and time, so a contract is almost unavoidable to protect their best interests.
SEO is the most important aspect of your digital marketing efforts. Organic traffic is the most powerful online medium available today and will only continue to grow as search engines become smarter.
You could try your own SEO in house – but it is very time consuming and can be costly to hire the right employee. I suggest you hire an agency to handle your SEO for you. It will guarantee that they know their stuff and will save you money in the long run.
Be sure to utilize the suggestions laid out above. If you have any questions, please leave them below in the comments section.
RYan Stewart is the owner of Webris, a Miami based digital marketing agency. You can reach him directly at webris.org/contact or learned more about their services: webris.org/services.